In recent years, Pakistan’s aviation landscape has undergone a remarkable transformation, driven by innovation, increased global connectivity, and a growing demand for high-quality travel services. Among the trailblazers leading this transformation is PICK Airline (Private) Limited, an emerging aviation brand committed to elevating Pakistan’s presence on the global aviation map. With a bold vision, modern strategies, and a relentless commitment to exceptional service, PICK Airlines is rapidly becoming a symbol of reliability, accessibility, and modern air travel for Pakistani and international travelers alike.
As global tourism rebounds and international mobility accelerates, PICK Airlines is strategically positioning itself to connect Pakistan with key leisure, business, and religious destinations across the Middle East, Europe, and beyond. From direct leisure flights to Sharm El-Sheikh to future expansions into Jeddah, the United Kingdom, and Europe, the airline is shaping a new era of convenient, comfortable, and affordable travel for the modern traveler.
This is the story of how PICK Airlines is rising—and reshaping the aviation future of Pakistan.
A Vision Born from Purpose
Every great airline begins with a purpose. For PICK Airlines, that purpose is simple yet powerful:
to connect Pakistan to the world through safe, efficient, and customer-centric air travel.
The founders of PICK Airlines recognized a major gap in the market. Despite Pakistan having millions of outbound travelers annually—tourists, Umrah pilgrims, expatriates, students, and families—there remained a shortage of direct, reliable, and affordable flying options connecting Pakistan to trending global destinations. Long layovers, high fares, inconsistent routes, and limited connectivity continued to challenge the average traveler.
PICK Airlines emerged to solve that problem by focusing on:
- Direct routes to high-demand destinations
- Affordable yet premium travel experiences
- Strategic partnerships with international operators
- Strong market presence supported by a forward-thinking brand
With this foundation, the airline set out to build a network that is both purposeful and profitable.
Strategic Expansion: Starting with Sharm El-Sheikh
One of the defining steps in the rise of PICK Airlines is its strategic entry into the leisure travel market with direct flights from Lahore to Sharm El-Sheikh, Egypt. Sharm El-Sheikh is one of the world’s most stunning coastal destinations, renowned for:
- The crystal-clear Red Sea
- Coral reefs and marine life
- Five-star resorts and all-inclusive holidays
- Adventure tourism such as desert safaris and mountain tours
- Its mix of Arabian warmth and European-style tourism infrastructure
Yet, for decades, Pakistani travelers lacked direct, affordable access to this paradise.
PICK Airlines changed that.
Beginning November 18, 2025, the airline launches its first phase with weekly charter flights to Sharm El-Sheikh, offering:
- Direct travel with no layovers
- Budget-friendly all-inclusive travel packages
- Convenient flight timings
- Seamless coordination with top Egyptian resorts
This move positions PICK Airlines as the first dedicated airline from Pakistan to make Sharm El-Sheikh an accessible mainstream destination for families, honeymooners, groups, and adventure seekers.
This is only the beginning.
A Partnership-Driven Airline Model
PICK Airlines employs a modern aviation strategy that blends regional expertise with global operational standards. Through partnerships with established international operators under ACMI (Aircraft, Crew, Maintenance, Insurance) and charter models, the airline ensures:
- High-quality aircraft
- International safety standards
- Professional, experienced crew members
- Efficient maintenance and regulatory compliance
This approach allows PICK Airlines to focus on what matters most:
- Route development
- Sales strategy
- Pricing optimization
- Customer service excellence
- Brand building and market expansion
The model mirrors successful global aviation partnerships used by airlines across Europe, the Middle East, and Asia—an approach that accelerates growth while ensuring maximum operational reliability.
Customer-Centric Travel Experience
At the heart of PICK Airlines’ rise is its commitment to customer experience. The airline continuously designs services that prioritize comfort, value, and convenience.
1. Direct Flights Only
Direct flights save travelers time, hassle, and unnecessary costs. PICK Airlines’ early network strategy focuses on point-to-point travel to eliminate the stress of layovers, transit visas, and long waits.
2. Affordable Premium Travel
By collaborating with partner operators and optimizing route economics, PICK Airlines offers competitive fares and package deals without compromising on quality.
3. Superior On-Board Experience
Passengers can expect:
- Professional cabin crew
- Delicious in-flight meals
- Comfortable seating
- Smooth check-in and boarding processes
- A truly welcoming Pakistani hospitality experience
4. Seamless Tourism Integration
Through PICK Tourism, the airline offers integrated travel packages including:
- 7-night / 8-day resort stays
- 4-star accommodation
- Airport transfers
- 24/7 buffet dining
- Guided activities and excursions
This makes PICK Airlines not just a carrier, but a complete travel solution provider.
Connecting Pakistan to the Middle East, UK & Europe
While Sharm El-Sheikh marks the first major milestone, PICK Airlines is already gearing up for expansion into several high-demand markets.
Upcoming Planned Routes Include:
- Lahore to Jeddah (JED) – catering to Umrah travelers and families
- Islamabad to Manchester (MAN) – serving the Pakistani diaspora in the UK
- Lahore to Birmingham (BHX)
- Islamabad, Lahore to London (LHR)
- Karachi to Europe (select cities under study)
These routes are strategically selected based on:
- Large demand from Pakistani expats
- Tourism potential
- Religious travel movements
- Strong VFR (visiting family & relatives) traffic
- Competitive gaps left by other carriers
By pursuing these markets with direct connectivity, PICK Airlines aims to become a leading bridge between Pakistan and the world.
Strengthening Pakistan’s Aviation Identity
One of the most powerful aspects of PICK Airlines’ growth is its contribution to national aviation branding. At a time when global perceptions of aviation from Pakistan require uplift, PICK Airlines is determined to:
- Showcase a modern, forward-looking Pakistani airline
- Promote tourism between Pakistan and foreign destinations
- Create new travel opportunities for Pakistani youth and families
- Support job creation in the aviation, tourism, and services sectors
- Strengthen Pakistan’s image as an emerging regional travel hub
This commitment is deeply reflected in the airline’s tagline:
“Connecting Pakistan to the World.”
Innovation, Safety & Operational Excellence
PICK Airlines follows international aviation standards by integrating:
- Comprehensive safety programs
- Professional ground handling teams
- Advanced passenger services
- Strict security protocols
- Efficient operational planning
- Regular audits and performance evaluations
This ensures that every flight—whether charter, ACMI, or scheduled—is safe, smooth, and reliable.
The airline also places a strong focus on training and developing its staff, aligning with ICAO, IATA, and CAA Pakistan guidelines. Continuous improvement remains at the core of operations.
The Future: A Global Pakistani Airline
As PICK Airlines expands its fleet partnerships, destinations, and market influence, it is rapidly becoming one of the most promising players in Pakistan’s aviation future.
The airline’s roadmap includes:
- Transitioning from initial charter operations to scheduled flights
- Increasing frequency on high-demand routes
- Exploring European tourism markets
- Integrating technology-driven booking and check-in systems
- Enhancing loyalty programs and frequent flyer benefits
- Forming global alliances with tourism boards, resorts, and travel groups
With its robust strategy, strong brand identity, and customer-first approach, PICK Airlines is on track to evolve into a globally recognized airline proudly representing Pakistan.
Conclusion: A New Journey Begins
The rise of PICK Airlines marks a turning point for Pakistani aviation. It reflects a new era of ambition, professionalism, and global outreach—built on passion, planning, and a deep commitment to serving travelers.
By launching direct flights, offering integrated tourism packages, and building an airline rooted in modern service excellence, PICK Airlines is not just connecting destinations—it is connecting people, cultures, opportunities, and dreams.
As the airline continues to expand and innovate, one thing remains clear:
PICK Airlines is here to take Pakistan to the world—and bring the world to Pakistan.
